Europe has been one of the largest and most innovative probiotics markets in the world. While, for the last decade, the European probiotic foods and beverages sector has seen an average annual growth rate of 5%, in 2012 and 2013 there has been negative growth of 5% and 8% respectively.
According to Euromonitor, the EU market of fermented milks with probiotics is estimated to shrink annually by 2% between 2013 and 2018. It is interesting to note that the probiotics market is growing outside Europe : 12% in USA, 7% Latin America, 4% Middle East, 11% Asia (Euromonitor 2014).
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