IPA Europe Mission
- Gain acceptance of the term 'probiotic' throughout Europe as a defined category.
- Create a favorable environment for probiotics in Europe, enabling industry to make relevant claims.
Objectives and Activities
IPA Europe is active on all of the following aspects in order to help foster a favorable environment for probiotics and create a positive outcome in the short and long term for all involved parties.
- Establish probiotic standards and voluntary guidelines to define conditions of use of the term probiotics.
- Establish a harmonized legal status for probiotics in the EU, framing the communication on probiotics towards consumers.
- Participate actively in the EFSA consultation process, in order to ensure an appropriate environment for the establishment of probiotic health claims.
- Engage dialogue with all relevant stakeholders to increase awareness and knowledge of probiotics food.